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Volume:6 Issue:1
January 2025
Research Article Open Access
International Marketing of Professional Services: Strategies, Challenges, and Value Creation in Global Knowledge-Based Markets
Dr. Suresh Nair, 
Prof. Maria L. Conti, 
Dr. Jonathan K. Brooks
2025, Volume:6, Issue:1 : 45-50
DOI: https://doi.org/10.61336/jeeh/202601001
Research Article Open Access
Knowledge Transfer in Multinational B2B Networks: Mechanisms, Barriers, and Strategic Outcomes
Dr. Sandeep Kulkarni, 
Dr. Laura Schmidt, 
Dr. Michael O’ Connor
2025, Volume:6, Issue:1 : 40-44
DOI: https://doi.org/10.61336/jeeh/202601001
Research Article Open Access
Digitalization of International B2B Marketing: Transformation, Challenges, and Strategic Implications
Dr. Ritesh Kumar Sharma, 
Prof. Anna Johansson, 
Dr. Michael O’ Connor
2025, Volume:6, Issue:1 : 34-39
DOI: https://doi.org/10.61336/jeeh/202601001
Research Article Open Access
Trust and Commitment in Cross-Border B2B Relationships
Dr. Ritesh Kumar Sharma, 
Prof. Anna Johansson, 
Dr. Michael O’Connor
2025, Volume:6, Issue:1 : 28-33
DOI: https://doi.org/10.61336/jeeh/202601001
Research Article Open Access
International Trade Fairs and B2B Marketing Effectiveness
Dr. Neha Banerjee, 
Dr. Thomas J., 
Dr. María Fernanda López
2025, Volume:6, Issue:1 : 22-27
DOI: https://doi.org/10.61336/jeeh/202601001
Research Article Open Access
Industrial Branding in International Markets: Strategies, Challenges, and Value Creation in Global B2B Contexts
Dr. Rajiv Malhotra, 
Prof. Elena García Santos, 
Dr. Ahmed Al Rashid
2025, Volume:6, Issue:1 : 16-21
DOI: https://doi.org/10.61336/jeeh/202601001
Research Article Open Access
Global Sourcing and Supplier Relationship Management: Strategic Imperatives, Challenges, and Global Best Practices
Dr. Prakash Nair, 
Dr. Helen Moore, 
Dr. Carlos Mendes
2025, Volume:6, Issue:1 : 10-15
DOI: https://doi.org/10.61336/jeeh/202601001
Research Article Open Access
International B2B Relationship Governance Mechanisms: Formal and Relational Approaches in Global Business Networks
Dr. Ananya Srivastava, 
Prof. Lucas Meyer, 
Dr. Mei- Ling Chen
2025, Volume:6, Issue:1 : 1-9
DOI: https://doi.org/10.61336/jeeh/202601001
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