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Volume:7 Issue :2
April 2026
Research Article Open Access
Integration of AI in HR Functions: A Study on Efficiency, Accuracy, and Decision-Making
Dr. Chidanand G Byahatti , 
Balagouda S. Patil , 
Shreevamshi Naveen , 
Dr. Nidhi Srivastava , 
Dr. Irshad Nazeer
2026, Volume:7, Issue :2 : 480-490
DOI: https://doi.org/10.61336/JEEH/26-2-37
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Research Article Open Access
Urban Household Consumption Behavior and Future of FMCG Sector in India
Dr. M. P. Singh
2026, Volume:7, Issue :2 : 466-479
DOI: https://doi.org/10.61336/JEEH/26-2-36
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Research Article Open Access
The Impact Of Artificial Intelligence (AI) On The Labor Market In The Banking And Finance Sector
Tri Minh Phan , 
Long Duy Nguyen
2026, Volume:7, Issue :2 : 460-465
DOI: https://doi.org/10.61336/JEEH/26-2-35
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Research Article Open Access
Perception of AI-Driven Marketing across Generations: A Comparative Analysis of Gen Z and Millennials- An Empirical Study
Balagouda S. Patil , 
Dr. Deepak Kumar Adhana , 
Mayank Saxena , 
Dr Kavita Nitin Khadse , 
Dr. G. Nagamani
2026, Volume:7, Issue :2 : 448-459
DOI: https://doi.org/10.61336/JEEH/26-2-34
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Research Article Open Access
An Influence of Regional/Local Celebrity Endorsement versus National Celebrity Endorsement on FMCG Consumer Buying Behaviour: A Study of Gen Z Consumers in Rajkot City
Vivek Vijayprakash Sondarva , 
Dr. Mahipal B. Ram
2026, Volume:7, Issue :2 : 441-447
DOI: https://doi.org/10.61336/JEEH/26-2-33
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Research Article Open Access
The Cost of Conflict: Economic Devastation and Human Suffering in Gaza
Abeeta Hilal , 
Dr. Meha Pant
2026, Volume:7, Issue :2 : 423-440
DOI: https://doi.org/10.61336/JEEH/26-2-32
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Research Article Open Access
Brand Equity and Financial Performance: Evidence from Selected Cement and Steel Companies in India
Mr. Rahul Patowary , 
Mrs. Jinnat Boro , 
Ms. Chayanika Saikia , 
Ms. Anchal K Gupta , 
Ms. Arpita Patowary , 
Mr. Krishna Kanta Kalita
2026, Volume:7, Issue :2 : 410-422
DOI: https://doi.org/10.61336/JEEH/26-2-31
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Research Article Open Access
Impact Analysis Of Income Tax Reforms On Revenue Generation And Taxpayer Behavior In India
Kinjal Agrawal , 
Dr. Dinesh Chandra Gupta , 
Prof. (Dr.) Dharmendra Mehta
2026, Volume:7, Issue :2 : 400-409
DOI: https://doi.org/10.61336/JEEH/26-2-30
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Research Article Open Access
The Economics of Apothecaries: Guilds, Pricing, and Consumer Access
Anurag verma , 
Pragati jain , 
Ashish Kumar Gupta
2026, Volume:7, Issue :2 : 375-399
DOI: https://doi.org/10.61336/JEEH/26-2-29
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Research Article Open Access
Leveraging E-HR technologies for recruitment optimization in India
Chengelli Sruthi , 
Ankamreddi Rama Mohan
2026, Volume:7, Issue :2 : 350-374
DOI: https://doi.org/10.61336/JEEH/26-2-28
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Research Article Open Access
Terroir and Trade: A Comparative Study of Geographical Indications Protection in India and the European Union
Dr. Sushma Singh , 
Ranjan Pratap Singh
2026, Volume:7, Issue :2 : 337-349
DOI: https://doi.org/10.61336/JEEH/26-2-27
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Research Article Open Access
Financial Performance, Asset Management, and Sustainability in Emerging Market Industries
Rahul Prasad Kushwaha , 
Dr. Abhishek Tripathi , 
Dr. Narender Pathak
2026, Volume:7, Issue :2 : 312-336
DOI: https://doi.org/10.61336/JEEH/26-2-26
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Research Article Open Access
The Importance of Social Media and Assistive Technology in Smart Library Services
Dr Baban K More , 
Dr. Ravikant Narayan Mahindkar , 
Dr. Sangharsh Sharmao Gajbe , 
Dr. Sankalp Gajbe , 
Dr. Nagsen Deorao Bansod
2026, Volume:7, Issue :2 : 300-311
DOI: https://doi.org/10.61336/JEEH/26-2-25
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Research Article Open Access
Global Pharmaceutical Market Evolution: From Blockbuster Drugs to Biologics and Biosimilars – A Comprehensive Review
Mohit Kumar , 
Neelam Painuly , 
Abhishek Agrawal , 
Dr. Ashutosh Pathak , 
Pratibha Malik , 
Vishvendra Raj Malik , 
Akash Verma
2026, Volume:7, Issue :2 : 278-299
DOI: https://doi.org/10.61336/JEEH/26-2-24
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Research Article Open Access
Predicting Economic Optimism and Pessimism: A Hybrid Econometric–Machine Learning Approach for Socioeconomic Forecasting
Ashis Kumar Sa , 
Jaya Prakash Rath , 
Dr. Chandra Aditi Kundanlal , 
Dr. Sanjay Kumar Singh
2026, Volume:7, Issue :2 : 259-277
DOI: https://doi.org/10.61336/JEEH/26-2-23
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Research Article Open Access
Understanding the impact of talent and skills management on the performance of the employees
Dinesh Kumar , 
Dr Shiwangi Sharma
2026, Volume:7, Issue :2 : 249-258
DOI: https://doi.org/10.61336/JEEH/26-2-22
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Research Article Open Access
Financialization of Sustainability: ESG Signalling, Market Valuation and the New Economics of Corporate Legitimacy
Dr Seema Rani , 
Dr. Shabbirali S. Thavara , 
Anilkumar Kr , 
Appa Rao Naguband , 
Akansh Garg , 
Aparna Vajpayee
2026, Volume:7, Issue :2 : 238-248
DOI: https://doi.org/10.61336/JEEH/26-2-21
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Research Article Open Access
The Calculus of Accounting: Using Differential Matrices to Model Rate-of-Return Sensitivity
Dr. Harsh Vardhan
2026, Volume:7, Issue :2 : 229-237
DOI: https://doi.org/10.61336/JEEH/26-2-20
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Research Article Open Access
Law, Institutions, and Economic Development: A Comparative Historical Analysis of Europe and India
Dr. Anuj Kumar Sinha , 
Dr. Bishnanand Dubey , 
Dr. Vivek Goyal , 
Dr. Pratiksha Bhardwaj
2026, Volume:7, Issue :2 : 220-228
DOI: https://doi.org/10.61336/JEEH/26-2-19
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Research Article Open Access
Integrating Legal Frameworks, Management Strategies, And It Innovation In Higher Education Systems
Kavya Bhatia , 
Dr. Uttiya Basu , 
Dr. Ankit Kumar Katiyar , 
Dr. Neelam Seam , 
Ms Muskan Grover , 
Dr. Govind Prasad Goyal , 
Vyas Kumar Yadav
2026, Volume:7, Issue :2 : 209-219
DOI: https://doi.org/10.61336/JEEH/26-2-18
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Research Article Open Access
Analyzing Generational Differences in Perception of AI Marketing (Gen Z vs Millennials)
Dr. Ragu Prasadh Rajendran
2026, Volume:7, Issue :2 : 198-208
DOI: https://doi.org/10.61336/JEEH/26-2-17
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Research Article Open Access
Daily Price Prediction of Gold and Silver in India: Statistical and Machine Learning Approach
Karanam Lakshmi , 
Dr. N. Konda Reddy
2026, Volume:7, Issue :2 : 186-197
DOI: https://doi.org/10.61336/JEEH/26-2-16
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Research Article Open Access
Exploring the Factors Shaping Memorable Adventure Experiences: A Qualitative Study of Emerging Destinations
Pinky , 
Dr. Urvashi Sharma
2026, Volume:7, Issue :2 : 171-185
DOI: https://doi.org/10.61336/JEEH/26-2-15
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Research Article Open Access
Actor-Network Theory (ANT) to Explore Influence of Central Bank, Digital Public Infrastructure, Emerging Technology in Digital Transformation of Indian Banks
Deepankar Roy, , 
Himadri Sikhar Pramanik, , 
Ardhendu Shekhar Singh, , 
Samrat Ray,
2026, Volume:7, Issue :2 : 150-170
DOI: https://doi.org/10.61336/JEEH/26-2-14
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Research Article Open Access
Organizational Culture, Emotional Well-Being And Performance Management
Ms. P. Swetha , 
Dr. P. Naresh Kumar
2026, Volume:7, Issue :2 : 138-149
DOI: https://doi.org/10.61336/JEEH/26-2-13
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Research Article Open Access
Themes and Social Issues in Manjula Padmanabhan’s Harvest: A Critical Exploration of Power, Poverty and Human Body
Dr. Sanjay Kumar Singh, , 
Meenal Bais
2026, Volume:7, Issue :2 : 133-137
DOI: https://doi.org/10.61336/JEEH/26-2-12
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Research Article Open Access
Microbial Innovation and Agricultural Productivity: Historical and Economic Perspectives on Plant–Endophyte Interactions
Dr. Arpita Tripathi
2026, Volume:7, Issue :2 : 123-132
DOI: https://doi.org/10.61336/JEEH/26-2-11
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Research Article Open Access
Analytics-Driven Differentiation in B2B Markets: Integrating the Resource-Based View and Dynamic Capabilities Theory
Tupesh Katre , 
Vishal Singh , 
Prof. (Dr.)  Kuldeep Agnihotri
2026, Volume:7, Issue :2 : 114-122
DOI: https://doi.org/10.61336/JEEH/26-2-10
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Research Article Open Access
A Machine Learning-Based Framework for Assignment Evaluation and Feedback Generation
Kanika Jain , 
Mohan Vishal Gupta , 
Amit Kumar , 
Namit Gupta , 
Shivangi Jain
2026, Volume:7, Issue :2 : 105-113
DOI: https://doi.org/10.61336/JEEH/26-2-9
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Research Article Open Access
New Trends in Financial Education: A Conceptual Framework
Dr. Suraj Sharma , 
Dr. Madhuri Gehi , 
Dr. Gunja Thakur , 
Dr. Vivek Singh Kushwaha
2026, Volume:7, Issue :2 : 89-104
DOI: https://doi.org/10.61336/JEEH/26-2-8
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Research Article Open Access
Engineering Intelligent Cloud-Native Data Ecosystems for Predictive Decision-Making in Industry
Dr. Manikandan Krishnan, , 
Velangani Divya Vardhan Kumar Bandi, , 
Narendra Mangala, , 
Siva Hemanth Kolla, , 
Bindu Madhavi Mangalampalli,
2026, Volume:7, Issue :2 : 68-88
DOI: https://doi.org/10.61336/JEEH/26-2-7
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Research Article Open Access
Standardizing Organizational Ambidexterity Scale
Dr Nitu Singhi , 
Dr Prashant Das , 
Dr. Vivek Sharma , 
Dr. Sandeep Surange , 
Dr. Bhagawan Chandra Sinha , 
Archana Kumari
2026, Volume:7, Issue :2 : 55-67
DOI: https://doi.org/10.61336/JEEH/26-2-6
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Research Article Open Access
Urban Development and Forced Displacement in Aravind Adiga’s The Last Man in Tower
Dr. Sanjay Kumar Singh , 
Dr. Shobhana Singh
2026, Volume:7, Issue :2 : 43-54
DOI: https://doi.org/10.61336/JEEH/26-2-5
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Research Article Open Access
From Cash To Digital: Examining Payment Adoption Among Small Retailers In India
Dr. Jagadish. S. Biradar, , 
Prof. H. Vijayabaskara Reddy, , 
Dr. Badeladaku Sathish Kumar, , 
Prof. Devaraja. B.T, , 
Dr. Gururaj Urs B, , 
Dr. Kiran Kumar Thoti
2026, Volume:7, Issue :2 : 25-42
DOI: https://doi.org/10.61336/JEEH/26-2-4
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Research Article Open Access
Dark Tourism as a Tool for Historical Education and Collective Memory
Dheeraj Khanduja , 
Dr. Gautam Agrawal
2026, Volume:7, Issue :2 : 16-24
DOI: https://doi.org/10.61336/JEEH/26-2-3
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Research Article Open Access
Impact Of UPI & Real Time Payment In Traditional Banking
Dr. R. Blessie Pathmu , 
Sanchana B S , 
Mohamed Muhsin A , 
Mitchell K , 
Madhan kumar R
2026, Volume:7, Issue :2 : 12-15
DOI: https://doi.org/10.61336/JEEH/26-2-2
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Research Article Open Access
Economic Policymaking amid Climate Change: Accountability and Legal Challenges for Sustainable Development
Dr. Poonamdeep Kaur , 
Dr. Siddiqui Lubna Javed Hasan , 
Dr Amita Sarwade , 
Manish Anil Amrute , 
Mrunal Laxmikant Aglawe , 
Mr. Rishabh Verma
2026, Volume:7, Issue :2 : 1-11
DOI: https://doi.org/10.61336/JEEH/26-2-1
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