The rapid proliferation of big data and analytics technologies has significantly transformed the accounting profession, redefining the competencies required of modern accountants. Traditional accounting education, largely focused on financial reporting, auditing standards, and compliance oriented skills, is increasingly insufficient in preparing graduates for data intensive professional environments. This research paper examines the role of big data literacy in accounting education, emphasizing its conceptual foundations, relevance to professional practice, curriculum integration strategies, pedagogical approaches, and implementation challenges. Using an extensive review of prior literature and professional competency frameworks, the study proposes a structured model for embedding big data literacy within accounting curricula. The findings suggest that systematic integration of data analytics, interdisciplinary learning, and experiential pedagogies enhances students’ analytical capabilities, professional judgment, and employability. The paper contributes to accounting education literature by offering a comprehensive roadmap for educators, institutions, and policymakers seeking to align accounting education with the demands of a data driven economy.