In order to determine the discrepancy between their opinions on the attributes expected from manufacturing companies and the attributes offered by the companies, the expectations and actual satisfaction of retailers with a specific kitchenware and appliance brand from a south Indian manufacturer are compared in this study. The data was analysed using SPSS Software, and research is descriptive in nature. Using a structured questionnaire, data was gathered from 193 retailers in the districts of Tamil Nadu such as Madurai, Virudhunagar, Tirunelveli, Tenkasi, and Tuticorin. To summarise the data and determine whether there was an association between the various factors, chi square with cross tabulation was utilised. According to the analysis and findings from the chi square test, there is association between the location of outlet and pattern of customers visiting shops per day, and there is no association between other factors considered. A paired sample t - test was used to compare the expected level of satisfaction from all of the aspects taken into account with the actual state of satisfaction. According to the data, there was a statistically significant gap between what retailers expected and how well the manufacturers really performed in meeting the needs of retailers.