The industry of adventure tourism is experiencing explosive growth within the tourism industry across the globe especially in developing countries where there is potential for exploitation of the existing natural and cultural resources. In this study, the role of various factors affecting the memorability of adventure tourism experience is analyzed and evaluated. Utilizing a qualitative methodology, the study makes use of a content analysis of current literature and evidence from various cases to determine these factors. It is evident from the results obtained that memorability is a product of several interconnected factors including authenticity, risk perception, environmental involvement, interpersonal interaction, and service quality. The research shows that while these elements increase emotionality and satisfaction, they also create contradictions between commodifying experiences and preserving sustainability. Fostering authentic, well-managed adventure experiences enhances memorability while promoting sustainable tourist behavior, ensuring long-term environmental conservation, community well-being, and resilience of emerging tourism destinations.