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Volume:7, Issue: 3
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Journal of European Economic History
2026, Volume:7, Issue: 3 : 68-81 doi: 10.61336/JEEH/23-3-5
Research Article
Factors Influencing Customer Satisfaction In Purchasing Online Fast-Moving Consumer Products
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1
Assistant Professor, Department of Commerce, PSG College of Arts & Science, Civil Aerodrome post,, Coimbatore -641014.
2
Assistant Professor, Department of B.Com (Foreign Trade), PSG College of Arts & Science, Civil Aerodrome post, Coimbatore -641014,
3
Assistant Professor, Department of Commerce (Accounting & Finance), PSG College of Arts & Science, Civil Aerodrome post, Coimbatore -641014
4
Associate Professor, Department of B.Com (Corporate Secretaryship), PSG College of Arts & Science, Civil Aerodrome post, Coimbatore -641014
5
Assistant Professor, Department of Management Studies, Manakula Vinayagar Institute of Technology, Kalitheerthalkuppam, Puducherry -605107
Received
June 24, 2026
Revised
July 5, 2026
Accepted
July 10, 2026
Published
July 20, 2026
Abstract

The customer satisfaction plays an important role in marketing. This influenced by various factors. In the changing global scenario we find that customer needs and wants to buy a product also changes with it. In this study titled “A study factors influencing customer satisfaction in purchasing online fast moving customer products” the researcher has assessed the socioeconomic profile, shopping pattern customer and found out the factors influencing the customer to purchase the selected FMCG products. The primary data required for the study for collected through questioner which was distributed to 118 samples.The tools used for analysis are percentage analysis, correlation, anova and chi-square. From this study it was found that most of the consumers are influenced by brand and quality in purchase of FMCG products. There by the researcher has suggested improving the quality in FMCG product through product development and external monitoring. 

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