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Journal of European Economic History
2025, Volume:6, Issue:1 : 10-15 doi: https://doi.org/10.61336/jeeh/202601001
Research Article
Global Sourcing and Supplier Relationship Management: Strategic Imperatives, Challenges, and Global Best Practices
 ,
 ,
1
Department of Operations and Supply Chain Management, International School of Business Studies, Bengaluru, India
2
School of Management, University of Bristol, United Kingdom
3
Faculty of Economics and Business, University of São Paulo, Brazil
Received
Jan. 11, 2026
Revised
Jan. 13, 2026
Accepted
Jan. 16, 2026
Published
Jan. 17, 2026
Abstract

Global sourcing has become a central strategic practice for firms seeking cost efficiency, access to specialized capabilities, and competitive advantage in international markets. However, the success of global sourcing strategies increasingly depends on effective supplier relationship management (SRM), particularly in an environment characterized by supply chain disruptions, geopolitical uncertainty, and sustainability pressures. This paper examines the strategic role of global sourcing and the importance of supplier relationship management in multinational enterprises. Drawing on international business theory, supply chain management literature, and relational exchange perspectives, the study analyzes key drivers, sourcing models, governance mechanisms, and challenges associated with managing supplier relationships across borders. The paper further explores digital transformation, risk management, and sustainability considerations in global sourcing and concludes with managerial implications and future research directions.

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  1. INTRODUCTION

The globalization of markets and production networks has fundamentally transformed how firms source materials, components, and services. Global sourcing—defined as the procurement of goods and services from suppliers located in different countries—has become a strategic necessity for organizations seeking to reduce costs, improve quality, and gain access to innovation and scarce resources. Advances in transportation, communication technologies, and trade liberalization have further accelerated the adoption of global sourcing strategies.

However, recent global disruptions, including pandemics, geopolitical tensions, and climate-related events, have exposed vulnerabilities in globally dispersed supply chains. These challenges have highlighted the critical importance of supplier relationship management (SRM) as a strategic capability rather than a purely operational function. Effective SRM enables firms to build trust, enhance collaboration, and mitigate risks across international supplier networks.

This paper aims to provide a comprehensive conceptual analysis of global sourcing and supplier relationship management, focusing on their strategic integration in global business environments. It synthesizes existing research to offer insights into best practices, challenges, and future trends.

  1. Conceptual Foundations of Global Sourcing

Global sourcing refers to the strategic decision to procure inputs from international suppliers to achieve organizational objectives such as cost efficiency, quality improvement, flexibility, and innovation. Unlike domestic sourcing, global sourcing involves complex coordination across geographic, cultural, and institutional boundaries.

From an international business perspective, global sourcing decisions are influenced by comparative advantage, transaction cost considerations, and global value chain dynamics. Firms often locate sourcing activities in regions offering lower labor costs, specialized skills, or favorable regulatory environments. However, these advantages must be weighed against increased coordination costs, political risks, and supply chain complexity.

Global sourcing is no longer limited to cost arbitrage; it increasingly serves as a mechanism for learning, innovation, and strategic partnership development.

  1. Supplier Relationship Management: A Strategic Perspective

Supplier relationship management encompasses the systematic approach to evaluating, developing, and managing interactions with suppliers to maximize value for both parties. In global contexts, SRM goes beyond transactional procurement to emphasize long-term collaboration, information sharing, and joint problem-solving.

Relational exchange theory suggests that trust, commitment, and cooperation are central to effective supplier relationships. In global sourcing arrangements, these relational factors help overcome distance, cultural differences, and information asymmetries. Firms that invest in strong supplier relationships often experience improved supply reliability, higher quality, and greater innovation outcomes.

Strategic SRM also involves supplier segmentation, where firms allocate resources based on supplier criticality and strategic importance.

  1. Global Sourcing Models and Strategies

Organizations adopt different global sourcing models depending on their strategic priorities. Offshore sourcing focuses on procuring from low-cost countries, while nearshoring emphasizes geographic proximity to reduce lead times and risk. Multisourcing strategies involve engaging multiple suppliers across regions to enhance resilience and bargaining power.

Strategic sourcing integrates cross-functional teams, data analytics, and long-term planning to align sourcing decisions with corporate strategy. In contrast, tactical sourcing emphasizes short-term cost reductions and operational efficiency.

The choice of sourcing model directly influences the nature of supplier relationships, governance structures, and risk exposure in global supply chains.

  1. Drivers of Effective Supplier Relationship Management

Several factors drive the effectiveness of SRM in global sourcing contexts. Trust is a foundational element, as it reduces opportunistic behavior and facilitates open communication. Information sharing and transparency enable better coordination and demand forecasting across borders.

Technology also plays a critical role by enabling real-time data exchange, performance monitoring, and collaborative planning. Organizational culture and leadership commitment further shape the quality of supplier relationships by signaling the importance of partnership-oriented sourcing.

Firms that align incentives and performance metrics with collaborative goals tend to achieve more sustainable supplier relationships.

  1. Challenges in Global Sourcing and SRM

Despite its benefits, global sourcing presents numerous challenges. Cultural differences can lead to misunderstandings in communication, negotiation styles, and expectations. Institutional differences, such as varying legal systems and labor standards, further complicate supplier management.

Supply chain risks, including disruptions, quality failures, and ethical violations, pose significant threats to firm performance and reputation. Power imbalances between buyers and suppliers may also undermine relationship quality, particularly when suppliers are heavily dependent on a single buyer.

Addressing these challenges requires proactive risk assessment, cross-cultural competence, and robust governance mechanisms.

  1. Digital Transformation in Global Sourcing and SRM

Digital technologies are transforming global sourcing and supplier relationship management by enhancing visibility, coordination, and analytics capabilities. Tools such as supplier portals, blockchain, artificial intelligence, and predictive analytics enable firms to monitor supplier performance and manage risks more effectively.

Digital platforms also facilitate collaboration and innovation by connecting buyers and suppliers across borders. However, digitalization introduces new challenges related to cybersecurity, data governance, and technological compatibility among global partners.

  1. Sustainability and Ethical Considerations

Sustainability has become a critical dimension of global sourcing and SRM. Firms are increasingly held accountable for environmental and social practices across their supply chains. Supplier relationship management plays a vital role in promoting ethical sourcing, compliance with labor standards, and environmental responsibility.

Collaborative approaches, such as supplier development programs and joint sustainability initiatives, help firms improve supplier capabilities while enhancing long-term resilience. Transparency and traceability are particularly important in addressing stakeholder expectations and regulatory requirements.

  1. Managerial Implications

For managers, integrating global sourcing and SRM into corporate strategy is essential for achieving competitive advantage. Firms should move beyond cost-centric sourcing to adopt relationship-oriented approaches that emphasize collaboration, risk sharing, and innovation.

Investments in digital infrastructure, cross-cultural training, and supplier development can significantly enhance sourcing outcomes. Managers must also balance global efficiency with local responsiveness by adapting SRM practices to regional contexts.

Strategic alignment between procurement, operations, and sustainability functions is critical for long-term success.

  1. Future Research Directions

Future research should explore the impact of geopolitical uncertainty and reshoring trends on global sourcing strategies. Empirical studies examining the role of digital technologies in enhancing supplier collaboration and resilience are also needed.

Additionally, research on sustainability-driven SRM and the role of emerging-market suppliers in global value chains can provide valuable insights for both theory and practice.

  1. Conclusion

Global sourcing and supplier relationship management are deeply interconnected strategic functions in today’s international business environment. While global sourcing offers significant opportunities for cost efficiency and innovation, its success depends on effective management of supplier relationships across borders. Firms that invest in trust-based, collaborative, and digitally enabled SRM practices are better positioned to navigate uncertainty, enhance resilience, and achieve sustainable competitive advantage in global markets.

References

  1. Cousins, P. D., Lawson, B., & Squire, B. (2008). Performance measurement in strategic buyer–supplier relationships. International Journal of Operations & Production Management, 28(3), 238–258.
  2. Dyer, J. H., & Singh, H. (1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review, 23(4), 660–679.
  3. Gereffi, G., Humphrey, J., & Sturgeon, T. (2005). The governance of global value chains. Review of International Political Economy, 12(1), 78–104.
  4. Hollensen, S. (2020). Global marketing (8th ed.). Pearson Education.
  5. Kotabe, M., & Murray, J. Y. (2004). Global sourcing strategy and sustainable competitive advantage. Industrial Marketing Management, 33(1), 7–14.
  6. Monczka, R. M., Handfield, R. B., Giunipero, L. C., & Patterson, J. L. (2016). Purchasing and supply chain management (6th ed.). Cengage Learning.
  7. Pagell, M., & Wu, Z. (2009). Building a more complete theory of sustainable supply chain management. Journal of Supply Chain Management, 45(2), 37–56.
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