India has been a huge market for automobiles especially cars due to the increased per capita 
income. Over the years, there has been transition from one set of fuel based cars to other set of 
fuel based cars. In the recent years, the GOI initiatives to encourage clean energy cars have 
widened the automobile sector. The researchers through this research paper have tried to 
understand the perception of rural consumers and the different forces influencing it. The study 
has been done in case of rural areas of Pune district. Less Awareness of the product, related 
infrastructure such as charging stations, absence of suitable private parking spaces with 
electricity connection and affordability of the consumers are driving factors behind low sales 
volume.