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Volume:7, Issue :2
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Journal of European Economic History
2026, Volume:7, Issue :2 : 808-824 doi: 10.61336/JEEH/26-2-57
Research Article
STORYTELLING AS CREATIVE PEDAGOGY IN EDUCATION SECTOR – AN EMPIRICAL STUDY
 ,
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1
Associate Professor Department of Management Sciences, Tecnia Institute of Advanced Studies, New Delhi
2
Assistant Professor Department of Management Sciences, Tecnia Institute of Advanced Studies, New Delhi
Received
May 28, 2026
Revised
June 26, 2026
Accepted
June 29, 2026
Published
July 2, 2026
Abstract

The current educational setting requires new and student-focused teaching approaches that boost involvement, participation, creativity as well as academic success. Old methods, like lectures, are often seen as boring, focusing too much on the teacher and not enough on the students' varied needs. To address these issues, storytelling has become a strong teaching method that can change how learning happens in the classroom, making it more meaningful, interactive, and emotionally engaging. Storytelling is not just for fun; it is a planned way to teach that helps students’ link ideas from lessons to real-life events. By using stories, teachers can explain difficult topics more clearly, improve communication, encourage imagination, and build emotional links that help students understand and remember better. Storytelling in education brings together thinking, feeling, and social learning, making it a great tool for different subjects and for students of all ages.

The current research explores how effective storytelling is as a teaching method in modern education, focusing on its impact on both students and teachers. The study makes use of both primary and secondary sources of data. Primary data were gathered through structured questionnaires given to 150 participants, which included students and educators. To analyze the data, statistical techniques such as percentage analysis, mean score calculation, chi-square test, and correlation analysis were applied. The results show that storytelling greatly enhances classroom involvement, communication abilities, and comprehension of concepts, creativity among students, and enthusiasm for learning. The study also concludes that using storytelling in teaching promotes active involvement, teamwork in learning, and emotional awareness among students. It suggests that incorporating storytelling into curriculum design and teacher development programs can lead to better educational outcomes.

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