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Volume:7, Issue: 3
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Journal of European Economic History
2026, Volume:7, Issue: 3 : 1000-1010 doi: 10.61336/JEEH/23-3-64
Research Article
THE INFLUENCE OF ETHNIC DIVERSITY ON EMPLOYEE RETENTION: THE MEDIATING ROLE OF WORKPLACE BELONGINGNESS THROUGH THE LENS OF SOCIAL IDENTITY THEORY
 ,
1
Associate Professor, Department of Management Science, PSG College of Arts and Science
2
Research Scholar, Department of Management Science, PSG College of Arts and Science
Received
Oct. 3, 2026
Revised
Oct. 11, 2026
Accepted
Oct. 16, 2026
Published
Oct. 28, 2026
Abstract

This study examines how ethnic diversity affects employee retention, with workplace belongingness as a mediator, among employees in the information technology (IT) industry in Coimbatore, Tamil Nadu. Guided by Social Identity Theory, the study explores the relationships between ethnic diversity, workplace belongingness, and employee retention. A quantitative research approach is proposed, with a sample of 241 employees and a structured questionnaire using a five-point Likert scale. The analysis suggests that ethnic diversity is positively associated with workplace belongingness and that workplace belongingness positively influences employee retention. The results also illustrate a potential indirect relationship between ethnic diversity and employee retention through workplace belongingness. These findings highlight the importance of inclusive organizational practices, equitable treatment, and a supportive work environment in strengthening employees’ sense of belonging.

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