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Journal of European Economic History
2026, Volume:7, Issue :2 : 466-479 doi: https://doi.org/10.61336/JEEH/26-2-36
Research Article
Urban Household Consumption Behavior and Future of FMCG Sector in India
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Professor Teerthanker Mahaveer University, Moradabad U.P., India, 244001
Abstract

In a market economy, consumers hold a paramount position. The supply of goods and services typically aligns with market demand patterns. The level of consumption expenditure serves as an indicator of household income and, ultimately, the economic well-being of a country. Between August 2022 and July 2023, the Ministry of Statistics and Programme Implementation (MOSPI), Government of India, conducted the Household Consumption Expenditure Survey (HCES) to gain insights into household consumption and expenditure patterns, as well as the standard of living and overall well-being. This survey yields crucial economic indicators that are poised to shape the future landscape of the Indian Fast-Moving Consumer Goods (FMCG) sector.

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